America’s Test Kitchen

Ethnographic Research & Brand Strategy | As America’s Test Kitchen looked to expand its subscriber base beyond current brand zealots, helped Continue reading →

Humedica

Copywriting | Helped a healthcare informatics company launch a new positioning and brand voice through its most important communication vehicle Continue reading →

iRobot

Naming System | iRobot’s combat-proven defense and security robots perform multiple missions for troops and public safety professionals in challenging environments Continue reading →

Kraft

New Product Naming | To help Kraft Foods introduce a new kind of food product, created a collection of brand Continue reading →

Sprint

Retail Messaging | Point-of-sale messaging that delivers Sprint’s “Truly Unlimited” positioning at thousands of retail locations in the US. Sprint’s “Truly Continue reading →

Owens Corning

Brand Strategy, Naming & Messaging | Over a period of several years, helped steward Owens Corning’s launch of a next-generation energy-efficient brand Continue reading →