Food Writing
Food Writing | I am a regular contributor to Boston Globe Food and Edible Boston/Edible Worcester. My areas of interest are food and culture, food justice, food innovations, and people behind the food.
Author Archives
Archive for: floreakeats
Room40 Group
Naming, Brand Messaging & Website | Created the name for a new kind of strategy and consulting group that uses business intelligence Continue reading
Kids Insight
Naming | To launch a new nonprofit offshoot of the Annie E. Casey Foundation, created a new name that fits its Continue reading
Putnam Investments
Brand Platform & Standards | Refreshed the Putnam Investments brand to bring it more in line with how the company is Continue reading
Empower Retirement
Launching a new brand | Created the brand platform and identity standards to launch the second largest company in the retirement industry. Continue reading
Essential Design
Brand Strategy & Copywriting | To help Essential Design communicate an expanding service offering and continue succeeding against bigger, better known Continue reading
Honeywell Howard Leight
Brand Strategy & Creative Direction | Over a seven-year period, helped elevate and distinguish the Howard Leight hearing protection brand through a Continue reading
Marshall Vox & Korg
Brand Strategy | Updated the brand positioning and messaging platforms for three iconic and distinct music brands all owned by the same Continue reading
Verbal Branding + Content + Food Writing 