Stakeholder Research & Campaign Messaging | American Promise is a bipartisan, nonprofit group driven by an ambitious goal in a divisive political climate: amending the U.S. Constitution to permit the regulation of money that now pours into elections.
The challenge: At a time when the loudest, most extreme voices dominate political conversations, American Promise is uniting Americans of all kinds around a common-sense notion: limiting the impact of big money on politics ensures that elected officials are responsible to every voter, not just the elite donors who contribute the most.
Polls show that 86% of Americans believe money in politics is a threat to democracy. Fewer are aware of the initiative to make a change.
Coming out of the COVID pandemic, American Promise was building momentum for the “For Our Freedom” amendment at the state level – 22 of 38 states need have already passed it.
They were also beginning a campaign to bring political, social, and business leaders on board as supporters. Messaging that communicates the urgency of need in a way that attracts thought leaders and the philanthropic community to get involved is important to their 10-year plan.
The solution: I conducted one-on-one interviews with key supporters – elected officials, candidates, business, cultural, and philanthropic leaders — to identify what motivates them to participate as well as questions and concerns about the plan. Insights from these interviews helped me create a messaging platform.
Working with design partner Studio Rainwater, I wrote a series of campaign materials that introduce American Promise to new supporters, and use data, case studies, quotes, and persuasive language to build interest and motivate people to take action.
Design partner: Studio Rainwater
Verbal Branding + Content + Food Writing 