Launching a New Brand | Indigo Technologies creates autonomous vehicle technology that will disrupt the way self-driving vehicles are engineered and designed. The company, founded by a noted MIT professor, had been working in stealth mode for nearly a decade.
Indigo’s all-in-one in-wheel technology replaces vehicle engines and many other automotive systems with a single platform. It represents a fundamental shift in the way that autonomous vehicles can be designed and manufactured. Indigo allows vehicles to be smaller, light, and configured in entirely new ways.
After years of quiet work in a Cambridge lab, Indigo was ready to publicly launch their technology and needed a brand story as bold as their vision.
Working closely with Tank Design and the company’s chief technology officer and COO, I formulated the Indigo launch story and communicated it in compelling ways to the press, the public, and potential vehicle manufacturing partners. We launched the Indigo brand with a new web presence, as well as blog posts, video, and a social media campaign targeted to the press and thought leaders.
Verbal Branding + Content + Food Writing 