Brand Strategy & Copywriting | To help Essential Design communicate an expanding service offering and continue succeeding against bigger, better known competitors, I created a positioning strategy, messaging platform and new website.
Working with the owners and senior leadership of the Boston-based product development firm, conducted workshops and interviews to articulate a mission, positioning and tone of voice that helps define Essential’s unique point of view. Over time, adapted and updated the brand with a revised messaging platform that reflects new service offerings, new client success stories and a changing competitive landscape.
Recently wrote all copy for a new website that focuses on short, but informative, case studies to tell the Essential story.
Verbal Branding + Content + Food Writing 