Brand Strategy & Creative Direction | Over a seven-year period, helped elevate and distinguish the Howard Leight hearing protection brand through a position focused on thought leadership .
Working with the Howard Leight brand through mergers and changes of ownership, I brought to life a brand positioning that emphasized choice and knowledge as a means to improving hearing protection for workers.
This approach was quite unexpected in an industry dominated by claims and counter-claims over product specifications. In addition to driving strategy, I served as creative director and primary writer for Howard Leight’s brand advertising, print, and online communications.
Work performed at CatapultThinking.
Verbal Branding + Content + Food Writing 