Brand Strategy | Updated the brand positioning and messaging platforms for three iconic and distinct music brands all owned by the same company.
Planned and co-conducted two days of workshops with company executives to create a shared vision of branding opportunities for three brands that have helped define the sound of guitar gods, the British Invasion and electronic music over the past 50 years.
Based on data from workshop activities and brand audits, created positioning, personality and messaging platforms for each brand that focused and tightened messaging and tone of voice that had wandered over the years.
These platforms also served as a blueprint for visual updates to each brand.
Work performed at CatapultThinking.
Verbal Branding + Content + Food Writing 