Sprint

Retail Messaging | Point-of-sale messaging that delivers Sprint’s “Truly Unlimited” positioning at thousands of retail locations in the US.

Sprint’s “Truly Unlimited” brand message is delivered to customers in-person everyday at some 2,000 Sprint company-owned and partner retail outlets.

Working with Sprint’s retail agency of record Continuum Innovation, I developed  point-of-sale copy that defines the customer experience for Sprint’s personal and business customers and promotes partner products throughout the retail environment.

The complete retail messaging system includes promotional posters, in-store signage, product information graphics, apps, video and flagship store installations.

Work performed with Continuum.