iRobot

Naming System | iRobot’s combat-proven defense and security robots perform multiple missions for troops and public safety professionals in challenging environments ranging from the surface of Mars to battlefields. However its system for naming products proved confusing even to internal audiences.

iRobot’s long history of creating specialized robots for its distinct markets, as well as integration of new product acquisitions into the company, led to a complicated set of product names and identifiers so confusing that even iRobot internal teams had difficulty keeping things straight.

Through extensive work with teams across the organization, I uncovered the complexities of the current approach, created a new product naming, numbering and nomenclature system that brought consistency across product lines and provided a simple, logical roadmap for adding new product lines and models.

Work performed with Catapult Thinking.