Humedica

Copywriting | Helped a healthcare informatics company launch a new positioning and brand voice through its most important communication vehicle — a revamped and expanded company website

Humedica is a clinical intelligence company that harnesses the power of big data taken directly from electronic medical records to help health care providers, life sciences companies and research organizations make better-informed, more confident decisions.

Working from a new positioning and messaging platform created by Catchpoint Partners, I completely updated Humedica’s web content  to reflect a new messaging focus on the use of real-world clinical data and partnerships.

Work performed with Catchpoint Partners.